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E-Commerce For Marketing Strategy

by Iman on Oct.05, 2009, under Marketing

E- Commerce is the part of digital business and marketing and is the trading process of over internet. It is like buying or selling, but with internet.  E-commerce is can be further categorized into the following:

  • Business to business ( B2B )is one in which a company make a business deal with another company and exchanging of  products, services or even goods. For instance of  Business to business e-commerce sites, we can see them on broker sites and on company’s official sites
  • Business to customer(B2C) is one where the business company sells its products or services to the customer or trades with the customers.  For instance is amazon.com(of course you know amazon.com, right?).
  • Consumer to consumer is more like auctioning, bartending, etc… where a consumer places bid and other buys it. Here the websites acts an intermediate for the business Example for such sites is eBay.
  • Consumer to business (C2B) is when a customer works for a company for business and the company purchases the costumer’s products or services, here the consumer has to price the trade. For instance is priceline.com

Of course you can make your own E-commerce site. By analyzing and auditing the market trends. Another thing to consider is your web design for E-commerce sites. It should reflect on your so you do not loss your grip on your market target.

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